Hello! I'm Heather

I grew up surrounded by entrepreneurs in my family. While I knew that wasn't necessarily the route I wanted to take, I knew business was in my blood. In 9th grade, I took my first business class and joined DECA. Not only was I hooked, but I discovered marketing and never looked back.

I was the rare college student that declared a major and never flinched. I lived and breathed marketing by this point. Fast forward to today....I’m the Marketing Manager for a Dallas-based tech startup called Conexlink (MyCloudIT), where I handle all things marketing. You name it, I probably do it. Before MyCloudIT, I had marketing roles in industrial manufacturing and real estate industries in Central Texas and Las Vegas, NV.

I graduated from Kansas State University with a degree in Business Administration with a focus in marketing. I later went on to get my MBA. In my free time, I enjoy CrossFit, volunteering for Alpha Kappa Psi, being an Executive Mentor for a current K-State student, and my two boxers Sami and Tumbleweed.

WORK EXPERIENCE

CONEXLINK | MYCLOUDIT

Sept 2017 - Present

MARKETING MANAGER

• Refined 4,500 contacts in HubSpot CRM and implemented a new sales process to consolidate efforts and information into one system in order to produce true marketing and sales metrics
• Design and create sales collateral such as eBooks, customer stories, white label content, and presentations which contributed to a 10% increase in lead generation 
• Saw over 500% growth in blog subscribers in the last 12 months from writing and publishing weekly blog posts 
• Successfully led booth coordination and marketing efforts including email marketing, social media, and working with other Microsoft Partners for Microsoft Inspire 2019 in Las Vegas, NV
• Refreshed website content and created modern/consistent design across the WordPress website, which resulted in an immediate 10% increase in traffic the first 2 weeks    
• Continuously research and test Google Ads campaigns and HubSpot landing pages to increase lead generation
• Successfully coordinated booth setups with a technology demonstration for local Dallas Millennial Club Gala and Microsoft Tech Ready in Seattle, WA

MARKETING MANAGER

• Introduced paid search with Google Adwords and Facebook ads to the marketing strategy, which diversified lead sources, accounted for 20% of the revenue, and allowed the company to meet growth goals with an ROI of 120% in 2016

• Maintained brand reputation across major platforms with 4-5 star ratings, manage multiple social media profiles using Buffer and Later, and increase followers 400% across platforms including Facebook, Instagram, Twitter, and Pinterest
• Developed new content to increase brand awareness and generate increased website traffic, which include ads, social media posts, press releases, and blog posts for multiple websites targeting different audiences
• Developed KPI reporting to measure success of marketing efforts with ROI-driven goals for each effort
• Wrote and sent monthly email newsletters with MailChimp to 1,500+ clients and leads as a marketing touch point
• Forecast and managed annual marketing budget of $60,000

CUNNINGHAM GROUP AT

RE/MAX ADVANTAGE

Oct 2015 - Aug 2017

STEELSENTRY

Jan 2015 - Aug 2015

MARKETING ANALYST

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines

• Launched and managed multiple social media profiles using HootSuite and worked on an initial online strategy
• Analyzed digital marketing metrics to provide insights into performance and ensure continuous improvement each week
• Used various Google Analytics tools to make recommendations for A/B website testing and website page changes
• Researched and developed easy to understand presentations and collateral for the sale team on customer product uses

MATERIALS TRANSPORTATION COMPANY

July 2013 - Jan 2015

SALES & MARKETING ADMINISTRATIVE COORDINATOR 

• Collaborated with the VP of Sales & Marketing on creating sell sheets for existing and new equipment and redesigned the product catalog and website, which increased website traffic 40% as seen through Google Analytics
• Successfully handled a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Implemented a variety of new marketing strategies such as video marketing developed through customer surveys and research to increase brand awareness in both markets
• Re-designed the employee ESOP newsletter and led the team in producing and distributing the newsletter each month, which increased employee morale and provided updates and information across departments
• Created and implemented initial training for new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

ORACLE

Jan 2013 - July 2013

BUSINESS DEVELOPMENT CONSULTANT

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity
• Successfully worked independently and on different virtual and inter-office teams
• Collaborated with a virtual sales team on account strategy, execution plans, and results

BROKERS INTERNATIONAL MOUNTAIN STATES

Sept 2019 - Present

DIRECTOR OF MARKETING (FREELANCE)

• Crafted online registration drip campaigns for two monthly webinars with the first one resulting in a 500% increase over previous webinar sign ups
• Refined 15,000+ contacts to upload into HubSpot CRM in order to develop accurate contact lists for targeted email marketing campaigns, which was previously not being used for any marketing
• Created multiple gated resource libraries for partners to use to access information on various topics and to help them host seminars in their area

VOLUNTEER EXPERIENCE

KANSAS STATE UNIVERSITY, CBA

April 2019 - Present

EXECUTIVE MENTOR

• Assist mentees in reviewing and revising their resumes and LinkedIn profiles
• Connect mentees with helpful resources to explore opportunities and learn more about potential internships

• Support mentees personally and professionally

KANSAS STATE UNIVERSITY, CBA

April 2018 - April 2019

YOUNG ALUMNI LEADER PRESIDENT

• Re-organized the Leadership Council in the first month to meet member needs and established quarterly member meetings to keep all members informed
• Increased member participation and engagement by holding more consistent events that appealed to members such as Lunch & Learns on Data Analytics and being an Executive Mentor
• Created and actively posted in a private Facebook group for members only to increase member engagement 
• Designed a recruitment flyer to be shared by current members and at CBA events for seniors
• Developed a 5-email drip campaign for recent graduates, which increased applicant diversity (graduation year and career field) 
• Proposed and implemented a new application requirement to include a letter of reference, which resulted in bringing on 23 quality members

KANSAS STATE UNIVERSITY, CBA

April 2016 - April 2019

YOUNG ALUMNI LEADER MEMBER

• Included in small focus group for setting up College of Business Young Alumni Leaders Program and accepted into inaugural class of 70 to launch the program 
• Participated in virtual and in-person events with 10+ students to share experiences on transitioning to life after college 
• Completed 3-year term and received an early invitation to become an Executive Mentor

WANDERING EDUCATORS

Feb 2015 - March 2019

LONDON STUDY ABROAD EDITOR

• Produced monthly written material involving personal study abroad experience in London
• Utilized pictures and videos from personal study abroad experience to share engaging content
• Used study abroad experiences to inform future London visitors of uncommon information about visiting the city/country

ALPHA KAPPA PSI

Aug 2018 - Present

CHAPTER ADVISOR

UNIVERSITY OF TEXAS, DALLAS

• Assist the chapter in better understanding Bridge to Brotherhood and how to implement it to provide a consist member experience
• Established a relationship with the chapter to become a resource and help them guide them when needed
• Review and provide feedback on the chapter’s budget to ensure a balanced budget at the end of the year

ALPHA KAPPA PSI

Aug 2018 - May 2020

CHAPTER ADVISOR

BAYLOR UNIVERSITY

• Worked to establish a relationship with the chapter to become a resource and help them guide them when needed
• Review and provide feedback on chapter’s budget to ensure a balanced budget at the end of the year 

ALPHA KAPPA PSI

April 2018 - Aug 2019

REGIONAL MANAGER OF RITUALS / RISK

NORTHERN RIO GRANDE REGION

• Held hands-on training session at Regional Assembly in Aug 2018 to review the Initiation Ritual with 80+ brothers
• Audit chapter’s rituals and provide feedback on corrections and best practices moving forward
• Oversee ritual/risk management for 12 chapters in the Northern Rio Grande Region

ALPHA KAPPA PSI

April 2018 - Aug 2019

VICE PRESIDENT

DALLAS ALUMNI CHAPTER

• Part of a 4-person team that helped restart the alumni chapter from 0 paying members to 40 within a year
• Managed the chapter’s finances and started a Chapter Designated Fund with $720 within 5 months
• Refreshed the chapter’s website to provide updated information and be the main source of information for members, area alumni, and friends
• Audited and updated all social media platforms, and focused on increasing followers and engagement on the Facebook Page and Instagram profiles

ALPHA KAPPA PSI

Oct 2017 - Aug 2018

SECTION DIRECTOR

NORTHERN RIO GRANDE - CENTRAL TEXAS

• Re-established relationships between each chapter and the larger Fraternity to keep them informed and share critical updates with a new program roll-out
• Interviewed, selected, and trained a new chapter advisor for the University of Texas, Austin 
• Provided guidance to 5 chapters in the central Texas region

ALPHA KAPPA PSI

Feb 2016 - Present

REGIONAL MANAGER OF PROFESSIONAL PROGRAMMING

CENTRAL PACIFIC REGION

• Presented a Building Your Brand workshop (2017) and led a goal setting exercise to prepare the chapter for next year
• Created and distributed a handout of professional development activity ideas ranging from small to large scale events
• Oversee professional development for 12 chapters in the Central Pacific Region

ALPHA KAPPA PSI

Feb 2016 - Present

SECTION DIRECTOR

WESTERN GREAT PLAINS - UTAH & IDAHO

• Facilitate on-site discussions with chapter officers to develop new strategies and review current goals
• Audit chapter’s rituals and provide feedback on corrections and best practices moving forward
• Received Distinguished Service Award - First Degree Silver from the Western Great Plains Regional Director

• Received Section Director of the Year 2019, nominated by the Western Great Plains Regional Director

ALPHA KAPPA PSI

Dec 2014 - Present

FRATERNITY RITUAL TEAM CO-LEAD

WESTERN U.S.

• Successfully led 6 college chapter installations in California (4), Utah, and Canada, which involved coordination of logistics with 20-30 local volunteer alumni and 35-45 college students to plan and execute the one-day event
• Appointed as Fraternity Ritual Team Co-Lead by the President of the Fraternity in 2017, which includes coordinating all installations for the western United States 
• Presented training sessions for 20-30 officers at annual conference (2017, 2018, 2019) to ensure consistency and standardization of practices

EDUCATION

2014-2018

Master's Degree

EMPORIA STATE UNIVERSITY

I graduated with a Master of Business Administration (MBA) through the online distance program. 

2009-2012

Bachelor's Degree

KANSAS STATE UNIVERSITY

I graduated Cum Laude with a Bachelor of Science in Business Administration (Marketing) and a minor in Leadership Studies. During my time at K-State, I was very active in Alpha Kappa Psi (professional business fraternity) and study abroad. I held multiple leadership positions in Alpha Kappa Psi and made lasting connections. I have continued to be involved as an alumni member. I studied abroad in London during the summer of 2011 and went on a faculty-led trip during winter intersession 2012 to Argentina and Chile. After studying abroad, I volunteered at the study abroad office and was a member of study abroad organizations. I am still involved with study abroad through my monthly posts about my experiences while studying abroad in London. 

SKILLS & SOFTWARE

CERTIFICATIONS