Hello! I'm Heather

I grew up surrounded by entrepreneurs in my family. While I knew that wasn't necessarily the route I wanted to take, I knew business was in my blood.

In 9th grade, I took my first business class and joined DECA. Not only was I hooked, but I discovered marketing and never looked back. I was the rare college student that declared a major and never flinched. I lived and breathed marketing by this point.

Fast forward to today....I’m the Marketing Manager for a Dallas-based B2B SaaS startup called Conexlink (MyCloudIT), where I handle all things marketing. You name it, I probably do it...and then some. I also am a freelance marketer. What can I say, I love marketing! 

Some of my recent accomplishments include:
• Successfully developing a marketing internship program from start to finish
• Increasing organic website traffic 230% in 12 months using SEO best practices
• Aligning sales and marketing by creating a sales process using HubSpot 

Outside of work, I enjoy CrossFit, going on 2 years now; volunteering for Alpha Kappa Psi, a co-ed business fraternity where I am able to work with students members across the world; and being an Executive Mentor for two current K-State students because I had the opportunity to be a mentee when the program first started.

WORK EXPERIENCE

CONEXLINK | MYCLOUDIT

Sept 2017 - Present

MARKETING MANAGER

• Successfully created a marketing internship program from start to finish including hiring 2 interns and leading various marketing projects for the upcoming product launch during Summer 2020

•  Increased organic website traffic 230% from Sept 2019 to Sept 2020 using SEO best practices

• Refined 4,500 contacts in HubSpot CRM and implemented a new sales process to consolidate efforts and information into one system in order to produce true marketing and sales metrics
• Design and create sales collateral such as eBooks, customer stories, white label content, and presentations which have contributed to a 10%+ increase in lead generation 
• Saw over 500% growth in blog subscribers in the first 12 months from writing and publishing weekly blog posts 
• Successfully led booth coordination and marketing efforts including email marketing, social media, and working with other Microsoft Partners for Microsoft Inspire 2019 in Las Vegas, NV
• Refreshed website content and created modern/consistent design across the WordPress website, which resulted in an immediate 10% increase in traffic the first 2 weeks    
• Continuously research and test Google Ads campaigns and HubSpot landing pages to increase lead generation
• Successfully coordinated booth setups with a technology demonstration for local Dallas Millennial Club Gala and Microsoft Tech Ready in Seattle, WA

WHITEHAT VIRTUAL TECHNOLOGIES

July 2020 - Present

MARKETING DIRECTOR (FREELANCE)

• Created a 1-year marketing roadmap to drive efforts for developing marketing strategies, building campaigns, and gaining a better understanding of the brand’s story
• Fixed over 1,200 website errors and warnings in the first 30 days to improve the website’s health
• Identifying and building key buyer personas to improve marketing outreach efforts

BROKERS INTERNATIONAL MOUNTAIN STATES

Sept 2019 - Present

MARKETING DIRECTOR (FREELANCE)

• Crafted online registration drip campaigns for two monthly webinars with the first one resulting in a 500% increase over previous webinar sign ups

• Developed complex multi-touch email campaign using HubSpot workflow automation to drive new business for 3 sales reps
• Refined 15,000+ contacts to upload into HubSpot CRM in order to develop accurate contact lists for targeted email marketing campaigns, which was previously not being used for any marketing
• Created multiple gated resource libraries for partners to use to access information on various topics and to help them host seminars in their area

MARKETING MANAGER

• Introduced paid search with Google Ads and Facebook Ads to the marketing strategy, which diversified lead sources, accounted for 20% of the revenue and allowed the company to meet growth goals with an ROI of 120% in 2016

• Maintained brand reputation across major platforms with 4-5 star ratings, manage multiple social media profiles using Buffer and Later, and increase followers 400% across platforms including Facebook, Instagram, Twitter, and Pinterest
• Developed new content to increase brand awareness and generate increased website traffic, which includes ads, social media posts, press releases, and blog posts for multiple websites targeting different audiences
• Developed KPI reporting to measure the success of marketing efforts with ROI-driven goals for each effort
• Wrote and sent monthly email newsletters with MailChimp to 1,500+ clients and leads as a marketing touchpoint
• Forecasted and managed the annual marketing budget of $60,000

CUNNINGHAM GROUP AT

RE/MAX ADVANTAGE

Oct 2015 - Aug 2017

STEELSENTRY

Jan 2015 - Aug 2015

MARKETING ANALYST

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines

• Launched and managed multiple social media profiles using HootSuite and worked on an initial online strategy
• Analyzed digital marketing metrics to provide insights into performance and ensure continuous improvement each week
• Used various Google Analytics tools to make recommendations for A/B website testing and website page changes
• Researched and developed easy to understand presentations and collateral for the sale team on customer product uses

MATERIALS TRANSPORTATION COMPANY

July 2013 - Jan 2015

SALES & MARKETING ADMINISTRATIVE COORDINATOR 

• Collaborated with the VP of Sales & Marketing on creating sell sheets for existing and new equipment and redesigned the product catalog and website, which increased website traffic 40% as seen through Google Analytics
• Successfully handled a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Implemented a variety of new marketing strategies such as video marketing developed through customer surveys and research to increase brand awareness in both markets
• Re-designed the employee ESOP newsletter and led the team in producing and distributing the newsletter each month, which increased employee morale and provided updates and information across departments
• Created and implemented initial training for new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

ORACLE

Jan 2013 - July 2013

BUSINESS DEVELOPMENT CONSULTANT

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity
• Successfully worked independently and on different virtual and inter-office teams
• Collaborated with a virtual sales team on account strategy, execution plans, and results

VOLUNTEER EXPERIENCE

KANSAS STATE UNIVERSITY, CBA

April 2019 - Present

EXECUTIVE MENTOR

• Assist mentees in reviewing and revising their resumes and LinkedIn profiles
• Connect mentees with helpful resources to explore opportunities and learn more about potential internships

• Support mentees personally and professionally

ALPHA KAPPA PSI

Oct 2019 - Present

FRATERNITY MANAGER 

COMMUNICATION AND ENGAGEMENT

• Lead a task force initiative to promote idea sharing to help chapters continue to engage virtually during COVID-19
• Collaborated with the Fraternity President and Management Team to develop a strategic communication plan
• Appointed by the President of the Fraternity

ALPHA KAPPA PSI

Aug 2018 - Present

CHAPTER ADVISOR

UNIVERSITY OF TEXAS, DALLAS

• Assist the chapter in better understanding Bridge to Brotherhood and how to implement it to provide a consist member experience
• Established a relationship with the chapter to become a resource and help them guide them when needed
• Review and provide feedback on the chapter’s budget to ensure a balanced budget at the end of the year

ALPHA KAPPA PSI

Dec 2014 - Present

FRATERNITY RITUAL TEAM CO-LEAD

WESTERN U.S.

• Successfully led 7 college chapter installations in California (5), Utah, and Canada, which involved the coordination of logistics with 20-30 local volunteer alumni and 35-45 college students to plan and execute the one-day event
• Appointed as Fraternity Ritual Team Co-Lead by the President of the Fraternity in 2017, which includes coordinating all installations for the western United States 
• Presented training sessions for 20-30 officers at the annual conference (2017, 2018, 2019) to ensure consistency and standardization of practices

ALPHA KAPPA PSI

Aug 2018 - May 2020

CHAPTER ADVISOR

BAYLOR UNIVERSITY

• Worked to establish a relationship with the chapter to become a resource and help them guide them when needed
• Review and provide feedback on chapter’s budget to ensure a balanced budget at the end of the year 

ALPHA KAPPA PSI

April 2018 - Aug 2019

VICE PRESIDENT

DALLAS ALUMNI CHAPTER

• Part of a 4-person team that helped restart the alumni chapter from 0 paying members to 40 within a year
• Managed the chapter’s finances and started a Chapter Designated Fund with $720 within 5 months
• Refreshed the chapter’s website to provide updated information and be the main source of information for members, area alumni, and friends
• Audited and updated all social media platforms, and focused on increasing followers and engagement on the Facebook Page and Instagram profiles

ALPHA KAPPA PSI

April 2018 - Aug 2019

REGIONAL MANAGER OF RITUALS / RISK

NORTHERN RIO GRANDE REGION

• Held hands-on training session at Regional Assembly in Aug 2018 to review the Initiation Ritual with 80+ brothers
• Audit chapter’s rituals and provide feedback on corrections and best practices moving forward
• Oversee ritual/risk management for 12 chapters in the Northern Rio Grande Region

KANSAS STATE UNIVERSITY, CBA

April 2018 - April 2019

YOUNG ALUMNI LEADER PRESIDENT

• Re-organized the Leadership Council in the first month to meet member needs and established quarterly member meetings to keep all members informed
• Increased member participation and engagement by holding more consistent events that appealed to members such as Lunch & Learns on Data Analytics and being an Executive Mentor
• Created and actively posted in a private Facebook group for members only to increase member engagement 
• Designed a recruitment flyer to be shared by current members and at CBA events for seniors
• Developed a 5-email drip campaign for recent graduates, which increased applicant diversity (graduation year and career field) 
• Proposed and implemented a new application requirement to include a letter of reference, which resulted in bringing on 23 quality members

ALPHA KAPPA PSI

Oct 2017 - Aug 2018

SECTION DIRECTOR

NORTHERN RIO GRANDE - CENTRAL TEXAS

• Re-established relationships between each chapter and the larger Fraternity to keep them informed and share critical updates with a new program roll-out
• Interviewed, selected, and trained a new chapter advisor for the University of Texas, Austin 
• Provided guidance to 5 chapters in the central Texas region

KANSAS STATE UNIVERSITY, CBA

April 2016 - April 2019

YOUNG ALUMNI LEADER MEMBER

• Included in small focus group for setting up College of Business Young Alumni Leaders Program and accepted into inaugural class of 70 to launch the program 
• Participated in virtual and in-person events with 10+ students to share experiences on transitioning to life after college 
• Completed 3-year term and received an early invitation to become an Executive Mentor

ALPHA KAPPA PSI

Feb 2016 - Aug 2020

SECTION DIRECTOR

WESTERN GREAT PLAINS - UTAH & IDAHO

• Facilitate on-site discussions with chapter officers to develop new strategies and review current goals
• Audit chapter’s rituals and provide feedback on corrections and best practices moving forward
• Received Distinguished Service Award - First Degree Silver from the Western Great Plains Regional Director

• Received Section Director of the Year 2019, nominated by the Western Great Plains Regional Director

ALPHA KAPPA PSI

Feb 2016 - Aug 2019

REGIONAL MANAGER OF PROFESSIONAL PROGRAMMING

CENTRAL PACIFIC REGION

• Presented a Building Your Brand workshop (2017) and led a goal setting exercise to prepare the chapter for next year
• Created and distributed a handout of professional development activity ideas ranging from small to large scale events
• Oversee professional development for 12 chapters in the Central Pacific Region

WANDERING EDUCATORS

Feb 2015 - March 2019

LONDON STUDY ABROAD EDITOR

• Produced monthly written material involving personal study abroad experience in London
• Utilized pictures and videos from personal study abroad experience to share engaging content
• Used study abroad experiences to inform future London visitors of uncommon information about visiting the city/country

EDUCATION

2014-2018

Master's Degree

EMPORIA STATE UNIVERSITY

I graduated with a Master of Business Administration (MBA) through the online distance program. 

2009-2012

Bachelor's Degree

KANSAS STATE UNIVERSITY

I graduated Cum Laude with a Bachelor of Science in Business Administration (Marketing) and a minor in Leadership Studies. During my time at K-State, I was very active in Alpha Kappa Psi (professional business fraternity) and study abroad. I held multiple leadership positions in Alpha Kappa Psi and made lasting connections. I have continued to be involved as an alumni member. I studied abroad in London during the summer of 2011 and went on a faculty-led trip during winter intersession 2012 to Argentina and Chile. After studying abroad, I volunteered at the study abroad office and was a member of study abroad organizations. I am still involved with study abroad through my monthly posts about my experiences while studying abroad in London. 

SKILLS & SOFTWARE

CERTIFICATIONS