Hello! I'm Heather

I’m a Marketing Manager with experience in all areas of digital marketing, online and traditional advertising, event planning, and trade shows. I have worked in smaller companies where I had the opportunity to be involved in various aspects of marketing and gain invaluable experience that has been the foundation for starting and growing my career in marketing. I am currently a Marketing Manager for Conexlink, a tech startup in Dallas, TX.

WORK EXPERIENCE

CONEXLINK | MYCLOUDIT

Sept 2017 - Present

MARKETING MANAGER

• Refined 4,500 contacts in HubSpot CRM and implemented a new sales process to consolidate efforts and information into one system in order to produce true marketing and sales metrics
• Design and create sales collateral such as eBooks, customer stories, white label content, and presentations which contributed to a 10% increase in lead generation 
• Saw over 500% growth in blog subscribers in the last 12 months from writing and publishing weekly blog posts 
• Successfully led booth coordination and marketing efforts including email marketing, social media, and working with other Microsoft Partners for Microsoft Inspire 2019 in Las Vegas, NV
• Refreshed website content and created modern/consistent design across the WordPress website, which resulted in an immediate 10% increase in traffic the first 2 weeks    
• Continuously research and test Google Ads campaigns and HubSpot landing pages to increase lead generation
• Successfully coordinated booth setups with a technology demonstration for local Dallas Millennial Club Gala and Microsoft Tech Ready in Seattle, WA

MARKETING MANAGER

• Introduced paid search with Google Adwords and Facebook ads to the marketing strategy, which diversified lead sources, accounted for 20% of the revenue, and allowed the company to meet growth goals with an ROI of 120% in 2016

• Maintained brand reputation across major platforms with 4-5 star ratings, manage multiple social media profiles using Buffer and Later, and increase followers 400% across platforms including Facebook, Instagram, Twitter, and Pinterest
• Developed new content to increase brand awareness and generate increased website traffic, which include ads, social media posts, press releases, and blog posts for multiple websites targeting different audiences
• Developed KPI reporting to measure success of marketing efforts with ROI-driven goals for each effort
• Wrote and sent monthly email newsletters with MailChimp to 1,500+ clients and leads as a marketing touch point
• Forecast and managed annual marketing budget of $60,000

CUNNINGHAM GROUP AT

RE/MAX ADVANTAGE

Oct 2015 - Aug 2017

STEELSENTRY

Jan 2015 - Aug 2015

MARKETING ANALYST

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines

• Launched and managed multiple social media profiles using HootSuite and worked on an initial online strategy
• Analyzed digital marketing metrics to provide insights into performance and ensure continuous improvement each week
• Used various Google Analytics tools to make recommendations for A/B website testing and website page changes
• Researched and developed easy to understand presentations and collateral for the sale team on customer product uses

MATERIALS TRANSPORTATION COMPANY

July 2013 - Jan 2015

SALES & MARKETING ADMINISTRATIVE COORDINATOR 

• Collaborated with the VP of Sales & Marketing on creating sell sheets for existing and new equipment and redesigned the product catalog and website, which increased website traffic 40% as seen through Google Analytics
• Successfully handled a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Implemented a variety of new marketing strategies such as video marketing developed through customer surveys and research to increase brand awareness in both markets
• Re-designed the employee ESOP newsletter and led the team in producing and distributing the newsletter each month, which increased employee morale and provided updates and information across departments
• Created and implemented initial training for new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

ORACLE

Jan 2013 - July 2013

BUSINESS DEVELOPMENT CONSULTANT

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity
• Successfully worked independently and on different virtual and inter-office teams
• Collaborated with a virtual sales team on account strategy, execution plans, and results

VOLUNTEER EXPERIENCE

KANSAS STATE UNIVERSITY, CBA

April 2018 - April 2019

YOUNG ALUMNI LEADER PRESIDENT

• Re-organized the Leadership Council in the first month to meet member needs and established quarterly member meetings to keep all members informed
• Increased member participation and engagement by holding more consistent events that appealed to members such as Lunch & Learns on Data Analytics and being an Executive Mentor
• Created and actively posted in a private Facebook group for members only to increase member engagement 
• Designed a recruitment flyer to be shared by current members and at CBA events for seniors
• Developed a 5-email drip campaign for recent graduates, which increased applicant diversity (graduation year and career field) 
• Proposed and implemented a new application requirement to include a letter of reference, which resulted in bringing on 23 quality members

KANSAS STATE UNIVERSITY, CBA

April 2016 - April 2019

YOUNG ALUMNI LEADER MEMBER

• Included in small focus group for setting up College of Business Young Alumni Leaders Program and accepted into inaugural class of 70 to launch the program 
• Participated in virtual and in-person events with 10+ students to share experiences on transitioning to life after college 
• Completed 3-year term and received an early invitation to become an Executive Mentor

WANDERING EDUCATORS

Feb 2015 - March 2019

LONDON STUDY ABROAD EDITOR

• Produced monthly written material involving personal study abroad experience in London
• Utilized pictures and videos from personal study abroad experience to share engaging content
• Used study abroad experiences to inform future London visitors of uncommon information about visiting the city/country

ALPHA KAPPA PSI

Aug 2018 - Present

CHAPTER ADVISOR

UNIVERSITY OF TEXAS, DALLAS

• Assist the chapter in better understanding Bridge to Brotherhood and how to implement it to provide a consist member experience
• Established a relationship with the chapter to become a resource and help them guide them when needed
• Review and provide feedback on the chapter’s budget to ensure a balanced budget at the end of the year

ALPHA KAPPA PSI

Aug 2018 - Present

CHAPTER ADVISOR

BAYLOR UNIVERSITY

• Worked to establish a relationship with the chapter to become a resource and help them guide them when needed
• Review and provide feedback on chapter’s budget to ensure a balanced budget at the end of the year 

ALPHA KAPPA PSI

April 2018 - Present

REGIONAL MANAGER OF RITUALS / RISK

NORTHERN RIO GRANDE REGION

• Held hands-on training session at Regional Assembly in Aug 2018 to review the Initiation Ritual with 80+ brothers
• Audit chapter’s rituals and provide feedback on corrections and best practices moving forward
• Oversee ritual/risk management for 12 chapters in the Northern Rio Grande Region

ALPHA KAPPA PSI

April 2018 - August 2019

VICE PRESIDENT

DALLAS ALUMNI CHAPTER

• Part of a 4-person team that helped restart the alumni chapter from 0 paying members to 40 within a year
• Managed the chapter’s finances and started a Chapter Designated Fund with $720 within 5 months
• Refreshed the chapter’s website to provide updated information and be the main source of information for members, area alumni, and friends
• Audited and updated all social media platforms, and focused on increasing followers and engagement on the Facebook Page and Instagram profiles

ALPHA KAPPA PSI

Oct 2017 - Aug 2018

SECTION DIRECTOR

NORTHERN RIO GRANDE - CENTRAL TEXAS

• Re-established relationships between each chapter and the larger Fraternity to keep them informed and share critical updates with a new program roll-out
• Interviewed, selected, and trained a new chapter advisor for the University of Texas, Austin 
• Provided guidance to 5 chapters in the central Texas region

ALPHA KAPPA PSI

Feb 2016 - Present

REGIONAL MANAGER OF PROFESSIONAL PROGRAMMING

CENTRAL PACIFIC REGION

• Presented a Building Your Brand workshop (2017) and led a goal setting exercise to prepare the chapter for next year
• Created and distributed a handout of professional development activity ideas ranging from small to large scale events
• Oversee professional development for 12 chapters in the Central Pacific Region

ALPHA KAPPA PSI

Feb 2016 - Present

SECTION DIRECTOR

WESTERN GREAT PLAINS - UTAH & IDAHO

• Facilitate on-site discussions with chapter officers to develop new strategies and review current goals
• Audit chapter’s rituals and provide feedback on corrections and best practices moving forward
• Received Distinguished Service Award - First Degree Silver from the Western Great Plains Regional Director

• Received Section Director of the Year 2019, nominated by the Western Great Plains Regional Director

ALPHA KAPPA PSI

Dec 2014 - Present

FRATERNITY RITUAL TEAM CO-LEAD

WESTERN U.S.

• Successfully led 6 college chapter installations in California (4), Utah, and Canada, which involved coordination of logistics with 20-30 local volunteer alumni and 35-45 college students to plan and execute the one-day event
• Appointed as Fraternity Ritual Team Co-Lead by the President of the Fraternity in 2017, which includes coordinating all installations for the western United States 
• Presented training sessions for 20-30 officers at annual conference (2017, 2018, 2019) to ensure consistency and standardization of practices

EDUCATION

2014-2018

Master's Degree

EMPORIA STATE UNIVERSITY

I graduated with a Master of Business Administration (MBA) through the online distance program. 

2009-2012

Bachelor's Degree

KANSAS STATE UNIVERSITY

I graduated Cum Laude with a Bachelor of Science in Business Administration (Marketing) and a minor in Leadership Studies. During my time at K-State, I was very active in Alpha Kappa Psi (professional business fraternity) and study abroad. I held multiple leadership positions in Alpha Kappa Psi and made lasting connections. I have continued to be involved as an alumni member. I studied abroad in London during the summer of 2011 and went on a faculty-led trip during winter intersession 2012 to Argentina and Chile. After studying abroad, I volunteered at the study abroad office and was a member of study abroad organizations. I am still involved with study abroad through my monthly posts about my experiences while studying abroad in London. 

SKILLS & SOFTWARE

CERTIFICATIONS